My Story

As a Product Design Lead I have been responsible for both creating and delivering consistency across various multi-channel user experiences.

I have worked on cross-disciplinary teams of designers, developers, product managers, across time zones to ensure the highest standards of design are met.

I have been involved in various industries, trends and delivery channels. Each new project offers an exciting opportunity to apply my skills and be taught new things. I have extensive expertise in web, mobile, design-led development, user-centered design, user testing, research, user interface, creative direction, and visual design.

My career started within traditional graphic design, the basics of layout, typography, color, but quickly evolved into more web and digital design. In this new medium I became curious as to what drove people's decisions across a buying journey. This opened the door into user interviews, research, allowing time up front to understand the problem and goals of each project.

As more of our lives become connected online, there is a need for real-time, effective and simplified experiences. Applying tested behavioral patterns and clean design thinking ahead of development, ensures user goals and business requirements are properly captured before coding begins.

I love design, working with customers, users and product teams. It's engaging, interesting and allows you to create a much more predictable outcome before spending the time and money with a best guess.

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Key Discplines
  • Ability to motivate and inspire design teams to do their best work
  • Align customer experience maps and user testing to product roadmaps
  • Conviction, authority and clarity of thought when promoting designs and concepts
  • Extensive experience managing branded experiences across digital platforms
  • Experience leading UX projects from initial brief to final design system hand-off
  • Clear understanding of the technical processes associated with designing for web and native mobile applications

Immerse yourself in the background and learn as much as you can about your users, objectives, specific businesses, trends and competitors.


With all of our research in hand we can now begin to brainstorm different design concepts, ideas, user flows and sketches.


Testing your design with actual users is the only way to see if your concepts work. Learnings typically require further iterations.