Big Idea
Streamline publishing, design and content into a single web app that promotes and elevates the Championship attendance options such as hospitality, ticketing and volunteering.
A single platform will reduce time to market and overall spend on web based marketing solutions leveraging the repeatable nature of content and design most Championships have in common.
Design
Code
A series of Championship websites were developed, one for each group. I led the discovery, design, dev, product and content for every project.
Key Learnings
The websites have now become a key component in the sales cycles of the Championships, focused on driving revunue directly into the PGA of America as well providing critical information to attendees of the events. Key learnings include:
- Additional content production and budget needed to support the growth of these websites
- Continue to enhance the interactive experience of the websites, including maps, video and deeper targeted messaging.
- Ability to integrate directly with the primary domain websites (rydercup.com, pgachampionship.com) to provide the user a more seamless content experience.